The bcgolf.com site is the most popular and comprehensive golf web site dedicated to golfing in BC. This site has information on more BC golf courses than any other site on the Internet. The site also offers free Handicap Tracking and tips for visitors. The site is well on its way to becoming the portal for golf in BC.
How does it Work?
Visitors to bcgolf.com can call up information on any course
in BC at no cost to themselves. For people unfamiliar with BC,
there are course indexes separating the courses into regions.
People interested in a region can view the courses for that region
separately. Users who know which course they are looking for may
choose to look up a course by name.
This is BC's Most Comprehensive Golf Site on the Internet Because
this site is a group effort of several people from golf courses,
to golf pro's, to web developers, to of course -- golfers. Golfers
trust bcgolf.com to have the latest and most comprehensive information
for the course they want to play.
bcgolf.com is designed with the golfer in mind. It saves golfers
time by giving them a single place to look up information on any
course, and they can track their bcgolf.com Handicap here too.
Who's Looking at bcgolf.com?
bcgolf.com has a large and diverse readership. Readership of the site is growing every month. Current statistics for the site as of May 2004 show the site is averaging over 50,000 requests for course information per month. The Handicap Tracker membership is growing constantly and now is used by more than 25,000 members around the world.
Geographic information showing where bcgolf.com readership is
coming from indicates a diverse readership with 45% coming from
the US, 25% from Canada, and the balance coming from dozens of
different countries around the world.
bcgolf.com readers are looking for BC golf services on the Internet
and have bookmarked this site as a great source of information.
How is the Site Being Promoted?
It is the intention to make this not only the best BC golf site
on the Internet, but to make it the most visited and reliable
source of information on golf in BC. A key part of the site's
success will be the ongoing promotion and advertising campaigns
now underway. Currently the site has three levels of ongoing promotion:
Traditional media promotion through advertisements on radio
and in print. Promotion through the Web itself, via various search
engines and on-line directories. Joint promotions with, and reciprocal
linking agreements with other major golf sites.
How Will I Know If My Investment Is Paying Off?
Last summer we evaluated the change in visits to specific course
pages by performing reviews of a course and placing a link to
their page on our home page. Readership of these courses' pages
went up 200 times the normal amount of visits. We proved that
by promoting a course on the bcgolf.com site we can drive golfers
to "check out the course".
Already Have a Web Page Elsewhere?
The key to a successful site is determining the best ways to lead people to your information. Just like traditional media, it is useful to have your site listed in more than one location -- the more places you can be found on the Internet, the more successful you will be at promoting your product and getting your message across. The advantage of the bcgolf.com site is that it is the most comprehensive golf site in BC. By listing your pages on this site, you will receive the added benefit of the combined marketing and promotional effort of all our participating partners. Your site will be found by people looking at travelling to BC, as well as BC residents looking for your a place to play.
